Hospitality Management Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Hotel Hospitality Management. Answer: Introduction Hospitality and tourism sector is one of the fastest growing industries across the globe. The highly growing industry has some opportunities, which are needed to be captured. On other hand, it has also posed enormous challenges to the hospitality tourism industry. This is because of the fact that the highly expanding growths of the tourism industry do require sufficient resources such as skilled workforces. Nevertheless, finding skilled workforces is very challenging in modern times (Riley 2014). The main purpose of the assignment is to analyze the possible challenges, which the hospitality and the tourism industry of Australia are facing. Nevertheless, the assignment would also provide some possible solutions to fight against the rising challenges. Background of the challenge The rising demand for tourism sector in Australia is expanding on a highly incremented rate. The rising tourism industry has attracted several opportunities to the country. On other hand, it has also provided some potential challenges to the country. The biggest challenge to respond to the rising urgency in Australia needs the recruitment of new and skilled workforces in big numbers. However, this is becoming a challenge to find suitable and skilled workforces, which could respond to the rising challenges. Several of factors have contributed in creating such situations. Some of the most dominating reasons behind the fact are as follows (Brotherton 2012): The fall in the Australian dollar Highly incremented expansion of Aviation industry Growth of domestic events The problem has raised the urgency for the country that it finds some solutions to the rising opportunities in the form of Australian Aviation Industry. The rising Aviation industry and the above-mentioned factors have created the necessity to accommodate a large number of major hotels in the country. Nevertheless, the investors have responded to the rising urgency as they are engaged in many new and upgraded projects of hotels. The upgrading of hotels and the construction of new hotels in large number has created ample pressures on the HRM of the country. They have tough challenges in front of them to fight against the rising deficiency of skilled workforces. The rising demand for more new hotels is a good and healthy sign for the economy of the country. However, the relevant scarcity of skilled employees is a big concern for the country. According to a government report, the current progress of recruitment rate would only accommodate to 38,000 positions in future. However, another 123,000 new workforces would be required by the tourism industry by 2020. The skilled workforce shortages would be around 30,000. The above-mentioned report also highlighted one most heartening conclusion that it is becoming an outright challenge for the country to find sufficient skilled labours (staff, 2017). The country has sufficient people who are unemployed and the rate are increasing rapidly compare to 2016. However, the biggest problem is the availability of skilled workers, which is tough to fig from those unemployed figures. The situation has been worsened as if there are labours but not useful for the rising demand. The rising urgency demands the recruitment of professional graduates (Brotherton 2015). Figure 1: Rising number of unemployed people Source: (Abs.gov.au, 2017) Reasons behind the challenge Rapid growth of the Aviation Industry Figure 2: Rapid Short-term arrival departure Source: (Abs.gov.au, 2017) The above graph clearly shows the growing number of frequent flying in and from Australia. The number of frequent flying from and in Australia has grown tremendously. This is very clear that the aviation industry in Australian is expanding rapidly with the passage of every year. The growing numbers of flights have put a good pressure on the aviation industry to have sufficient numbers of Airlines and they have exactly responded in the same line (Ayeh et al. 2012). The country is an island, which is why approximately around 90% visitors come to this country by means of air. The highly incrementing numbers of visitors to this country have questioned for the requirement of a large number of airlines in this country. The investors and the local government have responded to the rising urgency. This is because of the fact that the country at present has approximately around 49 international airlines. The highly incrementing aviation industry in Australia did also question for an alternativ e growth for the hotel industry. This is because of such reasons that the investors have responded by investing in upgrading and bringing many new hotels in the country. However, the upgrading and development of several new hotels did also question the requirement of sufficient number of skilled employees, which could efficiently perform the hospitality services to the visitors. Nevertheless, this is the one sector, which is continuously creating enormous pressures on the HRM of the country (Goeldner and Ritchie 2012). Rapid building program of major Hotel Groups Never before in Australia there was such a strain on the hotel industry in this country. The earth shattering numbers of scheduled hotel groups development have put enormous pressures on the HRM of this country to provide the sufficient amount of skilled employees. Nevertheless, approximately around 100 hotels are in the pipeline for the development. The hotel industry in this country is likely to fly in the coming two years as the tourism sector is growing like never before. The tourism industry would attract approximately around $167 billion tourism spending by 2025. The highly incrementing tourism industry is playing an enormous role in the growth in economy of the country. Approximately, more than 8,000 hotel rooms are under construction. However, the potential pipeline could be anywhere around the mark of 30,000 rooms. Nevertheless, they are even uncertain that the development of such a large number of hotel rooms would not be able to accommodate the highly incrementing visitors fall. Some of the major hotel projects include but are not limited to such as Ritz Carlton Hotels in Melbourne and Perth, Lendleases new Sofitel Hotel. Some other long-term projects include James Packers Crown Resorts Hotel and Casino at Barangaroo (Hotelmanagement.net, 2017). The large numbers of major hotel construction have created the necessity to have sufficient number of skilled employees who can actually handle the projects. However, the Australian HRM has so far achieved no significant success in finding the required number of skilled employees (Jauhari 2014). Emerging markets for the Australian Tourism Industry Some of the highly emerging markets for the Australian Tourism Industry have attracted the attention of the local government of Australia and the investors towards attracting the bulk participation of tourists from such countries. This is because that the Australian government is joining its hands with the tourism industry for three-year promotional campaigns in those emerging markets. The major part of the Asian countries is in target such as China, India and Singapore. The advertisements would be available on the different social media platforms and the television commercials also. The television commercials are targeted on a high-end market. The promotion would be done by highlighting some landmarks of the country such as Sydney Harbour Bridge, the Great Barrier Reef, Kangaroo Island and Uluru. The China is selected for the initiation period, as it is mostly responsible for the highly growing Australian Tourism Industry (Radioaustralia.net.au, 2017). The emerging markets for the A ustralian Tourism Industry are posing enormous challenges for retaining the interests of visitors in those parts. Nevertheless, the country had the reputation of being an expensive place for having luxury accommodation and nicest foods. The highly incremented visiting from around the world and especially from the Asian countries have forced the local government think of cutting down on the prices of different things such as Airlines, hotels and Foods (Altinay, Paraskevas and Jang 2015). Investigating different Hotels and Airlines brands Australia is often seen as a comparatively expensive country for the visitors than other parts of world such as UK. It is widely unfair also. It is a highly wage country, which makes it a comparatively costlier country for accommodation and eating out. In addition to this, the recent strength of the Australian dollar has forced the consumers in building a perception that Australia is an expensive country. However, the country has started considering the reduction in some core sectors of the tourism industry such as Airlines, tour operators and hotels. This is because of the fact that the country has now realized the strength of the tourism industry on the local economy of the country. The highly incrementing numbers of visitors have reshaped the perceptions of the local government (Legohrel 2013). The local government of Australia is now expanding its tourism industry, supporting this with utmost cares, which is easily evident in major hotel constructions and increasing number of int ernational airlines. Nevertheless, the country is now offering discounted pricing for the accommodation facilities. The opening of numerous latest hotels, new services for air such as Air Ambulance and a promising dining scene have added other attractions in the feather of the Australian Industry. The wide range of adventurous places in Australia is added attractions for the international visitors. Nevertheless, the highly growing educational standard of the country is another asset, which is attracting bulk participations of foreign students. The potentiality of the tourism sector has forced the local government in cutting down on the prices on some highly expensive offerings such as hotel rooms, airlines fares and foods. The highly incremented tourism industry is highly effective for the local economy of the country. This is because that it contributes in the enhancement o GDP per capita. The highly incremented tourism industry is beneficial for the tourism companies, the local go vernment and the local public. The growing tourism industry would bring high economy growth. Moreover, this would also bring numerous jobs opportunities in the country. This is highly commendable for Australia as the country is experiencing an elevated graph for the unemployment rate provided if the country succeeds in positioning the valuable assets to the most suitable resources (Buhalis and Crotts 2013). Tourism and Airlines industries The rising number of visitors every year and the construction of high number of hotel rooms to accommodate such high numbers of visitors is a healthy sign for the economy of the country. The hotel and the aviation industry are related to each other in some respect such as the aviation industry is responsible for carrying high numbers of visitors to the country. In other words, the aviation industry is contributing hugely in the grooming of the tourism industry. This is because that an incapable air services can never attract bulk participations of visitors. Nevertheless, being an island approximately around 90% of the visitors use airlines services for coming to this country. However, they overlap each other in terms of revenues generation, as those are directly proportional to each other. Moreover, this means that high number of visitors coming to the country would certainly mean that they would also enhance the business of the airlines industry. On other hand, the high number of ai rlines would accommodate high number of foreign visitors, which is very important as in coming few years there would be elevated number of visitors to this country (Nickson 2013). Recommendations Following are some of the recommendations for the staffing issues in the Australian Tourism Industry: Attracting young graduates towards the industry by highlighting the career prospect in the industry Using several social media platforms to publicise the bright career prospect in the industry Students have comparatively less passion for the industry because of less salary packages and stagnant career, they should be attracted by means of highlighting the rising opportunities in the industry Salary packages should also be on a competitive level as it is very important to create a revelation and attract bulk participation in the recruitment processes Recruiting fresh pass outs by doing several on campus selections in numerous hospitalitymanagement colleges and universities and train them accordingly as per the industrys requirement. This is a potential recommendation for the recruiting issue, as this would regenerate the desire for entry into the industry because the entry would then be easy and encouraging Conclusions The Australian Tourism Industry needs to undergo a small restructuring in their recruiting system. This is very much required to respond to the rising challenges of low numbers of skilled workforces. The normal selection process and less attractive salary packages would certainly make things difficult for the HR in the coming days. It is necessary that the HRM gives their best shot and ensure some changes as per those, which are depicted in the recommendation section. References Abs.gov.au. 2017. 3401.0 - Overseas Arrivals and Departures, Australia, Dec 2016. [online] Available at: https://www.abs.gov.au/ausstats/abs@.nsf/products/961B6B53B87C130ACA2574030010BD05 [Accessed 4 May 2017]. Abs.gov.au. 2017. Employment and Unemployment - Australian Bureau of Statistics. [online] Available at: https://www.abs.gov.au/employment-and-unemployment [Accessed 4 May 2017]. Altinay, L., Paraskevas, A. and Jang, S.S., 2015.Planning research in hospitality and tourism. Routledge. Ayeh, J.K., Leung, D., Au, N. and Law, R., 2012.Perceptions and strategies of hospitality and tourism practitioners on social media: An exploratory study. na. Brotherton, B. ed., 2012.International Hospitality Industry. Routledge. Brotherton, B., 2015.Researching hospitality and tourism. Sage. Buhalis, D. and Crotts, J., 2013.Global alliances in tourism and hospitality management. Routledge. Goeldner, C.R. and Ritchie, J.B., 2012.Tourism: principles, practices, philosophies(No. Ed. 12). John Wiley and Sons, Inc. Hotelmanagement.net. 2017. Australia to see increase in hotel construction | Hotel Management. [online] Available at: https://www.hotelmanagement.net/development/australia-to-see-increase-hotel-construction [Accessed 4 May 2017]. Jauhari, V. ed., 2014.Managing sustainability in the Hospitality and Tourism Industry: Paradigms and Directions for the Future. Apple Academic Press. Legohrel, P. ed., 2013.Revenue management for hospitality and tourism. Woodeaton: Goodfellow Publishers. Mark Chipperfield 2017. Australia on a budget. [online] The Telegraph. Available at: https://www.telegraph.co.uk/travel/destinations/oceania/australia/articles/Australia-on-a-budget/ [Accessed 4 May 2017]. Nickson, D., 2013.Human resource management for hospitality, tourism and events. Routledge. Radioaustralia.net.au. 2017. Australian tourism targets emerging markets. [online] Available at: https://www.radioaustralia.net.au/international/2012-06-05/australian-tourism-targets-emerging-markets/955350 [Accessed 4 May 2017]. Riley, M., 2014.Human resource management in the hospitality and tourism industry. Routledge. staff, T. 2017. Time to address key issues facing the Australian hotel industry: attracting and growing quality staff - AccomNews - Australia. [online] AccomNews - Australia. Available at: https://www.accomnews.com.au/2016/05/time-to-address-a-key-issues-facing-the-australian-hotel-industry-attracting-and-growing-quality-staff/ [Accessed 4 May 2017]. Hospitality Management Samples for Students – MyAssignmenthelp.com Question: Discuss about the Hotel and Hospitality Management. Answer: Introduction Managing in business and associations is the capacity that facilitates the endeavors of individuals to finish objectives and targets utilizing accessible assets efficiently and viable. Administration embodies arranging, sorting out, staffing, leading or coordinating, and controlling an association to perform the objective. Resourcing envelops the sending and monitoring of human assets, monetary assets, mechanical assets, and joint assets. In productive organizations, administration's essential capacity is the fulfillment of the scope of stakeholders. It regularly includes making a benefit (for the shareholders), making esteemed items at a sensible expense (for clients), and giving extraordinary occupation chances to representatives. In philanthropic administration, include the criticalness of keeping the confidence of contributors. In many models ofmanagement and administration, shareholders vote in favor of the directorate, and the board then contracts senior administration. The paper is going to investigate themanagement of three hotels in Melbourne. The selected hotels are Crown Casino and Entertainment Complex, Hotel Windsor, and The Langham. In the analysis, three establishments will be elucidated; the administration of the establishment in terms of organization, food preparation, and in the end gives a conclusion. Crown Casino and Entertainment Complex, It is one of the focal gimmicks of the Southbank zone in the focal business locale as a component of Southbank Promenade. Kids under 18 are allowed in the stimulation and shopping segment of the complex, yet not into the gaming range or zones serving liquor. The whole mind-boggling has a space of 510,000 m that is identical to two city squares, making it the biggest club. There are a few dance club and restaurants and additionally "Galactic Circus", electronic diversions arcade, laser "label" amusement and rocking the bowling alley back street. Striking peculiarities of the clubhouse incorporate its passageway. Hotel Windsor The Windsor is remarkable for being Australia's just surviving great nineteenth-century city in and just official "fabulous" Victorian period lodging. It is seen as one of the main fabulous inns in Melbourne. The Windsor is arranged on Bourke Hill and is a Melbourne point of interest of high Victorian building design. The inn has a huge part in the historical backdrop of Australia as the entertainment spot. For much of its twentieth Century life the inn, named the Duchess of Spring Street, was a standout amongst the most supported and rich inns in Melbourne. It has facilitated numerous remarkable national and global visitors. The Langham Langham's history goes over to 1865, when The Langham in London opened as the then biggest building in London and Europe's first 'Amazing Hotel'. The Langham lodging emphasized an extraordinary 15,000 yards of Persian embroidered artwork and even an early manifestation of cooling. After opening The Langham, the then Prince of Wales hailed the inn as having "everything a man, lady or kid could seek under one top. Analysis of the Three Hotels Cleaning up In the three hotels, early preparation begins by washing all worktops and hacking sheets prior and then afterward cooking as they can be a wellspring of cross-tainting. The normal kitchen cleaning load up has around 200% more fecal microorganisms on it than the normal latrine seat. Soggy wipes and fabrics are the ideal spots for microorganisms to breed. Studies have demonstrated the kitchen wipe to have the most elevated number of germs in the home. Washing and supplanting kitchen fabrics, wipes, and tea towels much of the time get done. In the food service, the many-sided quality of nourishment services can fluctuate as indicated by both the sorts of sustenance being given and the means in which they are given. Staff that are in charge of nourishment administrations carryout various scope of errands. Kitchen Design and Equipment In the three establishments sorts of kitchens fluctuate as per the way of the cooking business, the menus, and the volume of generation needed. There is the future prerequisite considered so as to permit sufficient adaptability to adjust or change the kitchen if the need emerges. Selection of equipment was made with the consideration of original and replacement costs, expected life, capacity or size, and energy consumption. The simplicity of cleaning, and the technique utilized is an essential foundation that was considered at the time of procurement. Maintain a strategic distance from the gear with breaks between the surfaces, or with troublesome access to parts that oblige cleaning. A few things of supplies get utilized for more than one reason, for instance, a blender/blender that has an exhaustive scope of connections. Characterizing the reason for anything of gear with extraordinary consideration is imperative; because just in such a way can precise choices be made. Equipment Inventory Recording of data get done in a stock framework, which empower exact evaluating in expense of capital, support and vitality every unit of creation. In order to create a gear stock, there was a deep insight in more detail at the sub-ranges depicted in the accompanying segment. It is important to recognize the gear regularly found in these ranges and how this influences the consequent arranging methods. Capacity There is a good plan in the stores territory in any providing food foundation in a manner that helps the fruitful running of the kitchen. It is to keep sensible stocks so that the kitchen can supply a feast at whatever point one is needed. Store rooms have proper ventilation and protection. It gets aided by where they are spotted inside a building. The temperature of a dry store conceivably gives or takes 9 to 10 degrees Celsius. It may be accomplished through common ventilation and protection, or in a few occasions with the help of delicate refrigeration. The store room is fitted with both stage and table weighing machines. The temperature ought to associate with 9 degrees Celsius or lower. This room needs more point by point consideration than other store rooms on account of the conceivable fast weakening of this kind of nourishment. In the refrigeration stores, all distinctive sorts of nourishment get kept in an ordinary refrigerated room. The storage temperatures ranges from -18oc, 5oc, -1oc, -8oc, and 0oc. Customers get treated with courtesy and respect and all their complaints taken in and utilized as a point of reference in improving services. Conclusion In the analysis of the three hotels, there is evidence that cleanliness and food safety is taken as the highest priority in ensuring that clients get the best food. References Hsiao, T. Y., Chuang, C. M., Kuo, N. W., Yu, S. M. F. (2014). Establishing attributes of an environmentalmanagement system for green hotel evaluation.International Journal of Hospitality Management,36, 197-208. Naidu, S., Chand, A. (2014). International human resource management practices adopted by multinational corporations in the hotel sector of Fiji.International Journal of Management and Network Economics,3(2), 156-168. Srinivasan, S., Karmarkar, A. (2014). Changing perception of students towards Hotel Management Course while pursuing the course. Hospitality management Samples for Students – MyAssignmenthelp.com Question: Discuss about the Conditions of Hospitality. Answer: Although various critics have been raised in the recent years concerning outsourcing in the management of accommodation organization, sometimes organizations cannot assume the workload and therefore they require subcontracting specialized organizations which provide high quality services (Jidong, 2015). The pressure in the modern day accommodation can be addressed through outsourcing because it can give the organizations an opportunity to enhance profitability without producing things internally. Outsourcing can also ease the burden of managing the modern day accommodation, save time, money and resources. Various departments can utilize outsourcing to enhance their efficiency. One of the departments which can use this strategy to enhance its efficiency is the human resource (Sheehan, 2012). In the service industry, the number of employees relative to the number of guests should be reasonable when the demands for the services are high or low. When the number of employees is not adequate to address the demand for the accommodation services, outsourcing becomes the best option. The human resource values outsourcing when the number of guests becomes high because it helps the organization to acquire extra workforce which help in minimizing the workload of its employees. Another department which can use outsourcing is the IT department. In the modern day accommodation, guests need to be provided with new experiences which can make them improve their loyalty towards the organization (Jidong, 2015). They also need to be charged prices which match the quality of services provided. Outsourcing IT knowledge from other organizations can assist in improving the guest experiences in the organization. It can also assist in improving the quality of services to match the amount charged per each guest (Kambo, 2015). For example, outsourcing some of the IT-related knowledge and strategies like for example installing high speed WIFI connectivity, ensuring each room has a reliable computer and so forth can make the guests realize the management is committed on ensuring they get everything they expect in the organization. The drivers of outsourcing are many and organizations can benefit from different advantages associated with this strategy (Nuno, 2013). One of the primary advantages of outsourcing is that it assists organizations to maintain a competitive advantage especially when it competes with large companies. The fact that outsourcing allows accommodation organizations to use vendors with more expertise and specialized processes enables organizations to reduce operational costs and the quality of services. In the wake of excess competition in the lodging industry, marketing departments are also using outsourcing as a strategy of their marketing capabilities. Outsourcing enables the marketing departments in different ways including coming up with proper strategies of segmenting the market, targeting the right customers, proper pricing and so forth. Outsourcing also enables organizations to minimizing the costs associated with marketing and also to utilize the modern technology in their marketing practices. In the hospitality industry, the demand for services changes from time to time because of various factors like economic changes or even changes in whether conditions. When these happen, outsourcing serves a critical role in regulating the staff members to match the level of services provided at a particular time or season (Khoon, 2014). When there is high number of guest, the accommodation companies use outsourcing as a strategy of improving its workforce. Outsourcing plays a significant role in minimizing the workload of employees when the demand for services is high, and also assists in retaining the employees in the organization through freeing them from tedious tasks. Another benefit of outsourcing in the modern day accommodation management is that it leads to improvement of revenue and can also improve the brand image in terms of better service and efficacy (Steven, 2012). However, this is only attained if proper considerations are made when outsourcing because if the required considerations are not taken outsourcing may impact the reputation of the organization instead of improving its brand image. One of the disadvantages of outsourcing is quality risk (Steven, 2012). Although the technique enables a company to improve the quality of its products, it can as well expose an organization into legal risks and other threats. Another disadvantage of outsourcing in the modern day accommodation is language barriers. If for example the customer call center is outsourced from a country that speaks a different language, dissatisfaction may arise especially when the guests strive to communicate with a person who does not understand a particular language or one who has a strong accent. Outsourcing should be managed with keenness because it can make the employees develop the perception that their jobs will be lost. This happens especially when employees see new people in their teams and may end up making them not to perform well (Muhammed, 2015). Another drawback of outsourcing in accommodation industry is that outsourced employees may not have the same passion towards an organization like a regular employee. As the scope of the lodging industry continues to change, various aspects are influencing the managers role of controlling, directing and leading in this sector. The change in guest expectations and as well as the increase in competition are among the primary factors which influence the manner in which managers control and plan in these organizations (Mi-Ran, 2011). For example, in the modern days, managers need to analyze the kind of services the guests expects to get and work to accomplish them. The increase in competition this industry is also influencing planning and controlling because managers have the role of ensuring high quality services are provided to assist the organization in attaining a competitive advantage. One way in which competition affects planning and controlling in this industry is that the competitors keep changing their tactics hence forcing the managers to adjust their planning and controlling strategies to can challenge those of the competitors. Other factor which influence planning and controlling in this industry is changes in demand for the services. The demand of accommodation services is never stable because it is influenced by different factors. This factor affects planning and controlling in the fact that managers must adjust their planning and controlling strategies based on the available demand. For example, when the demand is high, the managers must plan on the strategies of sourcing workforce which can address the demand, and must also plan on how to control the extra workforce. On the hand, when the demand is low, the managers must plan on how utilize the little revenue to sustain the existence of organization. Planning and controlling in accommodation industry is also influenced by the management style used by the senior managers (Maya, 2013). For example, in the cases where the senior person practices authoritative type of leadership, most of the planning and controlling is centralized. This means planning and controlling is mostly done by the leader. In this type of leadership, chances of poor decisions and lack of proper planning and controlling are always high because the leader rarely seeks for advice and assistance from other people in the organization. The size of the organization is also another significant factor which influences controlling and planning in accommodation industry (Gordon, 2015). Managers who exercise their role of planning and controlling in small organizations find it simpler than who exercise it in bigger companies. The management structure is also another aspect which determines planning and controlling in this sector (Claviez, 2013). The management structure in this case refers to who reports to whom, the number of management levels and the duties and responsibilities of each person in the management team. When the movement structure is complex, planning and controlling becomes challenging than when it is simpler. The company resources will also determine controlling and planning in this industry (Gordon, 2015). Resources in this case refer to the number of rooms, how they are furnished, the nature of human resources and so forth. When a company has sufficient resources, planning and controlling becomes easy. The nature of human resources also determines how the managers control and plan for the organization. For example, controlling and planning in organization with sufficient employees is simple than in organizing where the number of employees is not sufficient enough to match the demand for the services. Understanding your customers and their needs is important because it helps in planning how to produce services which can meet their expectations (Maya, 2013). In the accommodation management, one of the key roles of managers is ensuring the company is operated in a manner which can promise long term survival, and this kind of survival cannot be attained without understanding the customer needs. Because guests are among the most important assets in accommodation organizations, managing the business without knowing their needs and what they expect to get from the company may make the organization to fail. Another importance of understanding customer needs is improving customer loyalty towards the organization. When the guests get services which match their expectation, the chances of coming back for the services are always high (Alistair, 2014). On every visit, guests expect to be valued by the organization through receiving services which are worth the money they spend, and if they fail to get such services they seek them from other organizations. This means understanding the customer needs and serving them according to their needs is paramount in improving loyalty. Knowing customer needs also enables accommodation mangers plan on how to improve the quality of their services. This is because customer needs keeps changing from time to time and therefore planning on how to improve the quality of services which the organization Provides must be based on those changes. Managers who do not plan their management strategies based on the customer needs are likely to make the organization experience poor performance because of guests shifting to other organizations which can give them satisfaction. Understanding customer needs also enables the managers to assign the employees duties based of on those needs (Herbert, 2016). For example, if the manager realizes the needs of the customer are to get good reception, he/she will ensure the people assigned with the reception job are good enough to provide the best reception to the guest. People have different abilities and therefore assigning employees the duties which they perform better is one of the best ways of satisfying the identified needs of the customers. There are numerous steps which accommodation managers can use to ensure the organization offers services according to customers expectations. The first and most important step is analyzing the customer expectations and producing the services based on those expectations. This is the most important step a manager can take because without knowing the kind of services expected by the customer one cannot be able to meet the expectations. The other step which accommodation manager can take to ensure his/her organization provides services according to customer expectations is through employing qualified staff (Tsai, 2015). Qualified staff will always using their skills to relate well with the guests and also learn what kind of services they expect to get. Qualified staff will also be committed in providing the services to the customers in a professional manner like for example, proper use of body language, representing the image of the company in a positive manner like for example dressing smartly and smiling to the clients and so forth. Obtaining feedback from the guests concerning the nature of services offered to is also important (Malcolm, 2015). The managers can attain this through coming up with a system which allows the customers to rate the nature of services they received from the organization. This can be done by using stars with different indications. For example 5 stars to mean good services, 3 star fair services and 2 or 1 star to mean poor services. The manager can also learn if the company is offering services according to customer expectations through analyzing if the customers come back for similar services (Sikandar, 2013). If the guests do not come back even after a long duration, it means the services were not according to their expectation and probably they looked for them elsewhere. Clients who come back indicate the services were provided according to their needs and they are willing to get them. Bibliography Alistair. Nevius. Final Regs. Include Safe Harbor for Local Lodging Costs. 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An Analysis of the Competitive Marketing Strategies of the Hospitality Industry in UAE. IUP Journal of Management Research, 12(1), 2013, 67-90. Steven . Ncube .Leveraging Employee Engagement for Competitive Advantage in the Hospitality Industry. A Comparative Study of Hotels A and B in Zimbabwe. Journal of Emerging Trends in Economics and Management Sciences, 3(4), 2012, 456-589. Tsai. Cheng-Hua. Organizational Strategy toward Core Competency Workforce in Hospitality Industry. International Review of Management and Business Research, 4(2) 2015, 67-90.